At Segues Consulting, we provide strategic support for both regulators and bidders involved in spectrum auctions and licensing. Our services include spectrum planning, frequency licensing, valuation, and auction design for various formats including CA, SMRA, CCA, and reverse auctions.

For bidders, we offer auction training, strategy development, budgeting, war-room logistics, live auction support, and post-auction analysis. We guide clients through regulatory rules and help ensure strategic positioning throughout the auction process.

For regulators, we assist with the creation of auction frameworks, rules, and procedures, including setting reserve prices, licence conditions, and overseeing communications strategies targeting bidders, investors, and the public. We also support auction management, auditing, and messaging to ensure transparency and market confidence.